Six South African stores we designed, built and launched.
Every store below started with a business that already had products and no proper place to sell them. Here's what we built, how it was set up, and what the first month looked like.
Save R2,250Court Low Sneaker — Mint
Courier delivery in 2–4 days
Court Low — White
R1,899
Everyday Tote
R1,150
Ribbed Knit Tee
R649
ARIGATO
Cape Town · Sneakers and everyday apparel
Arigato was selling out of a single Instagram account, taking sizes and EFT proofs in the DMs. We built a full Shopify store around their range, with size guides, a returns policy page and a size-based inventory setup so sold-out variants stop taking orders.
- 42 products loaded with size and colour variants
- Instagram and Facebook shopping catalogue connected
- Payfast + card, EFT and Payflex instalments
- The Courier Guy rates, plus Pargo pickup points
- Launched 12 days from kickoff
- Orders in first 30 days
- 118
- Average order value
- R1,640
- Sales from mobile
- 81%
"We stopped losing sales to unanswered DMs. Orders come in overnight and we just pack and ship."
Vitamin C Radiance Serum 30ml
Courier delivery in 2–4 days
Hydrating Cleanser
R285
Barrier Repair Cream
R430
Ritual Set
R1,120
LUMINARA
Johannesburg · Skincare with a refill programme
Luminara had strong repeat customers but no way to make repeat buying easy. Their store leads with the bestsellers, bundles the routine into one product, and uses a subscription option so refills reorder themselves every 30 or 60 days.
- 26 products plus 3 routine bundles
- Skin-concern collections and an ingredient glossary
- Subscribe & save at 10% with pause and cancel
- Automated abandoned-cart and refill reminder emails
- Launched 10 days from kickoff
- Orders in first 30 days
- 204
- Average order value
- R735
- Repeat customers
- 38%
"The bundles did it. Most people now buy the full routine instead of one serum at a time."
Highlander Whole Bean 340g
Courier delivery in 2–4 days
Espresso Blend 1kg
R520
Ceramic Cup
R240
Monthly Coffee Club
R189
DAWN ROASTERS
Pretoria · Roastery with a monthly coffee club
Dawn Roasters roast to order, so timing mattered more than anything. Their store captures grind preference at checkout, batches orders around roast days, and runs a monthly coffee club that bills automatically.
- 18 coffees and merch, with grind options per order
- Monthly coffee club on recurring billing
- Local Pretoria delivery zone plus nationwide courier
- Wholesale price list behind a café login
- Launched 14 days from kickoff
- Orders in first 30 days
- 163
- Average order value
- R410
- Club subscribers
- 74
"The subscription revenue alone covers our roast schedule. We know what to roast before the week starts."
Save R899Premium Whey Protein 2kg
Courier delivery in 2–4 days
Creatine Mono 300g
R320
Shaker 750ml
R150
Strength Stack
R1,180
APEX NUTRITION
Durban · Supplements sold in stacks
Apex were competing on price against big retailers. We rebuilt the offer around goal-based stacks so the average basket carries three products, and put dosage and usage detail on every product page to cut down on support questions.
- 34 SKUs across protein, creatine and accessories
- Goal-based stack builder with automatic bundle pricing
- Google Shopping feed and Meta catalogue live
- Aramex Store-to-Door and counter-collection option
- Launched 11 days from kickoff
- Orders in first 30 days
- 241
- Average order value
- R980
- Items per order
- 2.7
"Selling stacks instead of single tubs almost doubled what each customer spends with us."
Stoneware Vase — Sand
Courier delivery in 2–4 days
Speckled Mug
R240
Linen Runner
R480
Table Set of 4
R1,340
CLAY & LINEN
Stellenbosch · Handmade ceramics and table linen
Clay & Linen make in small batches, so the store had to feel like a studio and handle limited stock honestly. Made-to-order pieces show a lead time on the product page, and gift wrapping is an add-on at checkout.
- 31 pieces across ceramics, linen and table sets
- Made-to-order lead times shown per product
- Gift wrap add-on and gift note at checkout
- Studio pickup in Stellenbosch plus courier
- Launched 13 days from kickoff
- Orders in first 30 days
- 96
- Average order value
- R1,290
- Sales from mobile
- 72%
"It finally looks like our studio. People buy the full table set instead of asking us for prices."
Field Watch — Brown Leather
Courier delivery in 2–4 days
Strap Change Tool
R320
Canvas Strap
R590
Collector Case
R1,450
MERIDIAN CO.
Port Elizabeth · Watches and collector accessories
Meridian sell higher-value items where trust decides the sale. Their store leans on detailed specifications, warranty and authenticity pages, insured delivery, and a waitlist on limited releases so drops sell out in an orderly way.
- 22 watches, straps and care accessories
- Warranty, authenticity and servicing pages
- Insured courier with signature on delivery
- Back-in-stock waitlist for limited releases
- Launched 14 days from kickoff
- Orders in first 30 days
- 58
- Average order value
- R4,780
- Waitlist signups
- 312
"Buyers spending four grand need to feel safe. The store does that job before we ever speak to them."
Your store is next.
Tell us what you sell and we'll send back a free store plan — layout, setup and launch timeline for your products.
Store names, results and quotes shown on this page represent 6 store builds in our portfolio.