Six South African stores we designed, built and launched.
Every store below started with a business that already had products and no proper place to sell them. Here's what we built, how it was set up, and what the first month looked like.
Cape Town / AW26MOVE DIFFERENT
New season
Court Low
Mint Edition
R1,899
Select size
Court Low — White
R1,899
Everyday Tote
R1,150
Ribbed Knit Tee
R649
ARIGATO
Cape Town · Sneakers and everyday apparel
Arigato was selling out of a single Instagram account, taking sizes and EFT proofs in the DMs. We built a full Shopify store around their range, with size guides, a returns policy page and a size-based inventory setup so sold-out variants stop taking orders.
- 42 products loaded with size and colour variants
- Instagram and Facebook shopping catalogue connected
- Payfast + card, EFT and Payflex instalments
- The Courier Guy rates, plus Pargo pickup points
- Launched 12 days from kickoff
- Orders in first 30 days
- 118
- Average order value
- R1,640
- Sales from mobile
- 81%
"We stopped losing sales to unanswered DMs. Orders come in overnight and we just pack and ship."
Glow, backed
by science.
High-performance actives. Gentle formulas. Visible results for South African skin.
Build your routine
Bestseller
Vitamin C Serum · R520
Brighten
Hydrate
Restore
LUMINARA
Johannesburg · Skincare with a refill programme
Luminara had strong repeat customers but no way to make repeat buying easy. Their store leads with the bestsellers, bundles the routine into one product, and uses a subscription option so refills reorder themselves every 30 or 60 days.
- 26 products plus 3 routine bundles
- Skin-concern collections and an ingredient glossary
- Subscribe & save at 10% with pause and cancel
- Automated abandoned-cart and refill reminder emails
- Launched 10 days from kickoff
- Orders in first 30 days
- 204
- Average order value
- R735
- Repeat customers
- 38%
"The bundles did it. Most people now buy the full routine instead of one serum at a time."
RoastersCoffeeSubscriptionsWholesaleOur roastery1
Small-batch / Pretoria
Wake up
to better.
Freshly roasted every Tuesday. Choose your origin, grind and delivery rhythm.
Find your coffeeOrigin
Rwanda · Nyamasheke
Tastes like
Plum · Cocoa · Honey
Roast
Medium · 3/5
DAWN ROASTERS
Pretoria · Roastery with a monthly coffee club
Dawn Roasters roast to order, so timing mattered more than anything. Their store captures grind preference at checkout, batches orders around roast days, and runs a monthly coffee club that bills automatically.
- 18 coffees and merch, with grind options per order
- Monthly coffee club on recurring billing
- Local Pretoria delivery zone plus nationwide courier
- Wholesale price list behind a café login
- Launched 14 days from kickoff
- Orders in first 30 days
- 163
- Average order value
- R410
- Club subscribers
- 74
"The subscription revenue alone covers our roast schedule. We know what to roast before the week starts."
Save 18% on stacksPerformance series
Build
without limits.
Premium whey isolate. 25g protein. Zero added sugar.
Flavour / Chocolate
APEX NUTRITION
Durban · Supplements sold in stacks
Apex were competing on price against big retailers. We rebuilt the offer around goal-based stacks so the average basket carries three products, and put dosage and usage detail on every product page to cut down on support questions.
- 34 SKUs across protein, creatine and accessories
- Goal-based stack builder with automatic bundle pricing
- Google Shopping feed and Meta catalogue live
- Aramex Store-to-Door and counter-collection option
- Launched 11 days from kickoff
- Orders in first 30 days
- 241
- Average order value
- R980
- Items per order
- 2.7
"Selling stacks instead of single tubs almost doubled what each customer spends with us."
From the studio
Each mark is
made by hand.
Wheel-thrown stoneware, linen woven in small runs, and pieces made to gather around.
Made to order · 7–10 days
Explore the collectionCLAY & LINEN
Stellenbosch · Handmade ceramics and table linen
Clay & Linen make in small batches, so the store had to feel like a studio and handle limited stock honestly. Made-to-order pieces show a lead time on the product page, and gift wrapping is an add-on at checkout.
- 31 pieces across ceramics, linen and table sets
- Made-to-order lead times shown per product
- Gift wrap add-on and gift note at checkout
- Studio pickup in Stellenbosch plus courier
- Launched 13 days from kickoff
- Orders in first 30 days
- 96
- Average order value
- R1,290
- Sales from mobile
- 72%
"It finally looks like our studio. People buy the full table set instead of asking us for prices."
Field series / 01
Made for the
long way round.
Sapphire crystal. Automatic movement. Individually numbered.
MERIDIAN CO.
Port Elizabeth · Watches and collector accessories
Meridian sell higher-value items where trust decides the sale. Their store leans on detailed specifications, warranty and authenticity pages, insured delivery, and a waitlist on limited releases so drops sell out in an orderly way.
- 22 watches, straps and care accessories
- Warranty, authenticity and servicing pages
- Insured courier with signature on delivery
- Back-in-stock waitlist for limited releases
- Launched 14 days from kickoff
- Orders in first 30 days
- 58
- Average order value
- R4,780
- Waitlist signups
- 312
"Buyers spending four grand need to feel safe. The store does that job before we ever speak to them."
Your store is next.
Tell us what you sell and we'll send back a free store plan — layout, setup and launch timeline for your products.
Store names, results and quotes shown on this page represent 6 store builds in our portfolio.